Most founders talk about customer experience, but few truly think about infrastructure. In this episode, I sit down with Irene Liu, co-founder and CEO of Chiyo, to unpack how she built one of the most thoughtful and clinically-informed brands in maternal nutrition, starting from hand-delivering meals herself during COVID to building a company that now serves as a blueprint for where women’s health is headed next. What stood out most in this conversation wasn’t just Chiyo’s growth story. It was Irene’s perspective on infrastructure, behavior change, and how founders in health and wellness can build companies that solve deeply human problems without over-marketing or over-complicating the customer experience. We talk about the evolution of women’s health, the realities of scaling community-led acquisition, why paid media alone stops working, and what it takes to build trust in an emerging category. We also dive into Chiyo’s recent acquisition by Epicured and what it unlocks—from Medicaid partnerships to clinical research and performance nutrition programs for female athletes.

When founders talk about founder-market fit, the conversation often centers around expertise: years spent in an industry, operational insight, or technical specialization. But some of the strongest companies are built by founders who experience a problem so personally that they become unwilling to accept the status quo. That’s exactly what happened for Sarah Hollingsworth, founder of Poppylist. After becoming a first-time mom, Sarah found herself overwhelmed by the baby registry experience despite spending countless hours researching products and preparing for parenthood. That frustration eventually became the foundation for Poppylist, a modern registry platform designed to make the transition into parenthood feel more flexible, supported, and less overwhelming. In this episode of Reclaim, Sarah shares how a simple Typeform quiz became the foundation for a viral acquisition engine, how SEO and content became their earliest growth moat, and why Poppylist intentionally stayed bootstrapped for over five years before even considering raising capital. We also dive into founder psychology, the tension between controlled growth and acceleration, and what happens when product-market fit starts pulling your company faster than your infrastructure can support.

What if women finally had access to real-time hormone data instead of being told to “wait and see” or having their symptoms dismissed altogether? In this episode of Reclaim, I sat down with Jenny Duan, co-founder of Clair, the company building what could become the world’s first continuous hormone monitor for women. We talked about the massive gaps in women’s healthcare, why existing wearables weren’t designed with women in mind, and how Clair is aiming to bridge the divide between personalized health data and actionable care.

What if the number on the scale has been telling you the wrong story all along? In this episode, I sit down with Elaine Shi, co-founder and CEO of BodySpec, the company that helped make DEXA body scans affordable, accessible, and mainstream long before wellness culture caught up. What began as an MBA project became a 12-year bootstrapped growth story spanning 10+ cities, 600,000+ scans, and a mission to transform how we think about health data.

The fertility care journey is one that’s often got a dark cloud of crisis looming over it. But what if it’s a journey that starts way before the crisis? In this episode of Reclaim, host Destinee Berman welcomes Jessica Bell van der Wal, CEO & Co-Founder of Frame Fertility, to explore why early, proactive fertility conversations are missing from healthcare, how partnering with trusted providers unlocks patient trust and retention, and the key strategies behind building a scaled, human-centered solution in a fragmented system. Turns out, we’ve got fertility all wrong. And what the journey really needs isn't just medical care—it's relational care.

What if integrating movement, meditation and mindfulness into the school day could transform how kids focus, learn, and manage stress? In this episode of Reclaim, host Destinee Berman sits down with Mary Montague, Founder and Lead Wellness Educator of the POGA Method, to explore how a special education teacher's morning Pilates routine sparked an innovative wellness curriculum that now reaches more than 1,000 students weekly. In this conversation, they explore why scaling without compromising quality requires both conviction and flexibility and the founder mindset shifts needed to evolve from solo practitioner to visionary entrepreneur. This episode serves as a reminder that authentic listening, organic expansion and unwavering focus are what truly create lasting change.

There’s a lot of noise crowding the health and wellness space today. Humanaut Health’s fundamentals-first approach cuts right through it. In this episode of Reclaim, host Destinee Berman welcomes Jim Donnelly, CEO & Co-Founder of Humanaut Health, to explore why you should reorient around the five foundational pillars of health (movement, nutrition, sleep, stress, and cognitive health), how you can build a personalized longevity strategy with a dedicated clinical team and the key strategies to scale a trust-led health optimization movement across the country. This conversation is packed with actionable frameworks on foundational health, ethical product sourcing and strategic expansion.

Midlife women hold $15 trillion in spending power but have nothing worthwhile to spend it on—at least in the health and wellness market. That is, until Womaness changed the game. In this episode of Reclaim, we unpack the important and inspiring story of Womaness, the leading women's wellness brand that's modernizing perimenopause, menopause and aging support. Tune in as host Destinee Berman sits down with Co-Founder &CEO, Sally Mueller, to explore how to build a category-defining brand in women's health, why education and relatability matter more than perfection in marketing, and the strategies that transformed a personal health crisis into a thriving omnichannel business. Sally’s personal story inspired a journey that has scaled her business across DTC, Amazon and retail—all through one principle: celebrate the midlife woman and reclaim the voices that culture forgot to amplify.

120 million Americans suffer from musculoskeletal health issues. It’s the most common cause of disability in the country. And, yet, treatment lags miles behind. In this episode of Reclaim, we shift the spotlight to all the work that is being done in the area as host, Destinee Berman, sits down with Dr. Mary O’Connor, Chief Medical Officer and Co-Founder of Vori Health. Together, they explore why physician-led virtual care changes everything, how to navigate the tension between innovation and traditional systems and the strategic moves that transformed her from tenured surgeon to first-time founder disrupting an entire industry.

In this episode of Reclaim, Destinee Berman sits down with Dr. Somi Javaid, founder of HerMD, to unpack the deeply personal origin story behind her women’s healthcare company and the bold pivots that followed. From opening a brick-and-mortar practice in Ohio to raising $10M in five weeks, pivoting to virtual care, reacquiring the company, and ultimately joining a national platform, Dr. Javaid shares what it really takes to build, scale, and let go of a mission-driven healthcare brand. This is a conversation about conviction, capital efficiency, identity shifts, and trusting your intuition as a founder.

In this episode of Reclaim, host Destinee Berman speaks with Alexandra Fennell and Mia Abbruzzese, co-founders of Attn:Grace, about building in one of the most overlooked categories in women’s health. They share why they chose to enter the incontinence space, how they validated demand in a market dominated by legacy players, and what it takes to build trust and growth in a category many brands have historically ignored.

The hardest part of scaling a health brand isn't the product. It's building trust in a category where trust has to be earned over time. RECLAIM is where founders building in high-stakes health categories share what it actually took to grow—the unit economics, the trust gaps, the platform fights, and the parts of themselves they had to let go of to reach the next stage. Hosted by Destinee Berman—who's spent 10+ years helping trust-based brands scale—each episode unpacks two pillars: Scaling Trust (how to prove it works to a skeptical audience) and The Path to Profitability (how to solve the acquisition puzzle when both costs and complexity are rising). We interview the founders scaling what others call 'niche' - and building what health should have been all along. Strategic insights powered by Future Digital.