Making Moves in the Inbox: How JLL Navigates Deliverability in The Commercial Real Estate Industry
October 26, 2023
In this episode, Lola Gandara, the first-ever Head of Deliverability at Jones Lang LaSalle (JLL), explains how she manages the many mail streams JLL operates and educates the team on email best practices.
In commercial real estate, the buildings are big and the email marketing challenges are bigger. After all—it can be difficult to keep subscribers engaged when they aren’t necessarily in the market to buy office buildings every day.
Enter Lola Gandara, the first-ever Head of Deliverability at JLL Technologies. Tune in as she explains how she manages the many mail streams JLL operates and educates the team on email best practices.
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Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
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