Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What does success mean beyond the money? In this episode, I sit down with Regan Weiss, a fractional CMO and successful business owner, to discuss the raw truth about business growth, authentic marketing, and legacy. We dive into grassroots community building, the power of transparency, and why every company is a marketing company first. Whether you’re scaling your business or redefining your purpose, this conversation will challenge how you think about success. The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.