Email After Hours: The Podcast for Email Senders
How to Lose a Subscriber in 10 Emails (And What to Do Instead)
October 24, 2024
In this episode, we’re diving into the world of "anti-best practices" in email marketing—the tactics that seem smart but could actually tank your campaigns.
Join Guy Hanson and Danielle Gallant as they chat with guest Matthew Vernhout, Principal Email Advisor at Email Industries, to break down the common pitfalls and help you spot the difference between strategies that boost results and those that backfire.

Guest at a Glance:

Matthew Vernhout is the Principal Email Advisor for Email Industries. He has over 24 years of experience in the email industry, starting his career the day after Canadian Thanksgiving in 1999.

Matthew on LinkedIn

Hosts at a Glance:

Danielle Gallant -- Senior Email Strategist at Validity

Guy Hanson -- Vice President of Customer Engagement at Validity