Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events
September 17, 2024
In this episode of Production Value Matters, host Matthew Byrne interviews Laura Kaiden, Senior Manager of Events at Classy.org. Laura shares her journey in event marketing, discusses strategies for creating engaging community experiences, and offers insights on balancing attendee needs with business objectives in event planning.
In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org.
Join them as they discuss:
- Laura's accidental journey into event marketing and her passion for data-driven experiences
- The unique aspects of creating events for the social sector at Classy.org
- Strategies for designing community-centric events that are educational, supportive, and celebratory
- The importance of personalization and attention to detail in event planning
- Challenges in large-scale event planning and strategies for overcoming them
- The future of event marketing, including the potential role of AI in personalizing experiences
Laura Kaiden brings a wealth of knowledge from her diverse background in event planning, venue management, and field marketing. She offers candid insights into the challenges and rewards of creating impactful community experiences, with a particular focus on serving the social sector through Classy.org's events.
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Host LinkedIn: linkedin.com/in/matthewbyrnecsep
Guest LinkedIn: https://www.linkedin.com/in/laura-kaiden-9982b22
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events