Data-Driven Community Building: Laura Kaiden on Crafting Impactful Events

In this episode of Production Value Matters, host Matthew Byrne interviews Laura Kaiden, Senior Manager of Events at Classy.org. Laura shares her journey in event marketing, discusses strategies for creating engaging community experiences, and offers insights on balancing attendee needs with business objectives in event planning.

In this episode of Production Value Matters, host Matthew Byrne is joined by Laura Kaiden, Senior Manager of Events at Classy.org.

Join them as they discuss:

Laura's accidental journey into event marketing and her passion for data-driven experiences
The unique aspects of creating events for the social sector at Classy.org
Strategies for designing community-centric events that are educational, supportive, and celebratory
The importance of personalization and attention to detail in event planning
Challenges in large-scale event planning and strategies for overcoming them
The future of event marketing, including the potential role of AI in personalizing experiences

Laura Kaiden brings a wealth of knowledge from her diverse background in event planning, venue management, and field marketing. She offers candid insights into the challenges and rewards of creating impactful community experiences, with a particular focus on serving the social sector through Classy.org's events.

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Host LinkedIn: linkedin.com/in/matthewbyrnecsep

Guest LinkedIn: https://www.linkedin.com/in/laura-kaiden-9982b22