In this episode, host Aaron Marchbanks sits down with Serial Saas Founder, Joseph Lee, to explore what building a $4M+ seafood startup taught him about selling software, adapting to changing markets, and building for the next era of B2B sales. Joseph shares how the collapse of the restaurant industry during COVID forced his company to pivot and pushed him into a much more hands-on sales role, where he experienced firsthand how frustrating traditional product demos could be. That experience eventually became the inspiration for Supademo and its approach to making software demos more interactive, accessible, and scalable. The conversation also looks at why Joseph believes the traditional “book a demo” model is becoming outdated, how autonomous AI agents could change the pre-sale experience, and why AI should support sales teams rather than replace the human relationships that ultimately drive deals. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/ Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo: https://www.speakpipe.com/SaasThatApp