Dr. Farzeela Rupani on Taking Dentist Churn From 60 Percent to 11 Percent in Three Years
July 23, 2026
Colosseum Dental, one of Europe's largest dental organizations with 650 clinics across 11 countries, faced a staggering 60% dentist churn rate in its UK business back in 2022. How did they bring it down to just 11% in three years?
We’re unpacking it all in this episode of The Dental Economist Show as host Mike Huffaker sits down with Dr. Farzeela Rupani, Group Chief Medical Officer of Colosseum Dental, for the ultimate insider’s perspective. Tune in to explore how Dr. Rupani couples clinical expertise with commercial intelligence to drive organic value , why shifting away from a defensive retention strategy transforms a DSO into a career destination , and how to leverage data-backed pilot programs to speak the boardroom's language. Most of all, this conversation highlights why the chief medical officer role must expand beyond a checklist of compliance to unlock true, same-store growth.
#dentaleconomist #dsoleadership #dentaltechnology
If you enjoyed this episode, make sure to subscribe, like, and comment📱
Colosseum Dental, one of Europe's largest dental organizations with 650 clinics across 11 countries, faced a staggering 60% dentist churn rate in its UK business back in 2022. How did they bring it down to just 11% in three years?
We’re unpacking it all in this episode of The Dental Economist Show as host Mike Huffaker sits down with Dr. Farzeela Rupani, Group Chief Medical Officer of Colosseum Dental, for the ultimate insider’s perspective. Tune in to explore how Dr. Rupani couples clinical expertise with commercial intelligence to drive organic value , why shifting away from a defensive retention strategy transforms a DSO into a career destination , and how to leverage data-backed pilot programs to speak the boardroom's language. Most of all, this conversation highlights why the chief medical officer role must expand beyond a checklist of compliance to unlock true, same-store growth.
#dentaleconomist #dsoleadership #dentaltechnology
If you enjoyed this episode, make sure to subscribe, like, and comment📱
Chapters:
00:00 Introduction & Meeting Dr. Farzeela Rupani
02:07 From Clinician to Group Chief Medical Officer
08:32 Bridging the Gap Between Clinical and Business Education
13:36 The DSO’s Role in Teaching Practice Financials
17:31 Taking Dentist Churn from 60% to 11% in Three Years
29:37 Creating Non-Clinical Paths for Dental Leaders
34:55 Moving the CMO Role Beyond Compliance to Growth
41:29 Building the Business Case for Clinical Investments
45:11 AI Diagnostics and the Next Frontier in Dentistry
Connect with the team:
👉 Mike Huffaker on LinkedIn: https://linkedin.com/in/huffaker/
👉 Colosseum Dental Website: https://colosseumdental.com/
👉 Planet DDS Website: https://planetdds.com/
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