In this episode of Getting to Aha!, Darshan Mehta is joined by Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint. They discuss the importance of niche research in the world of content marketing, the role of research in creating quality content, AI’s impact on research, and the importance of offering affordable excellence.

Becky Lawlor is the Founder and Chief Research and Content Officer at Redpoint, offering tailored, thought-leading, high-quality content to help clients reach their content marketing goals. She has over 20 years of experience as a B2B tech content marketing, copywriter, and consultant for startups to Fortune 500s. Specializing in generating original research-based content, Becky crafts content that drives performance unlike nobody else. With a Master of Fine Arts in Creative Writing, Becky has helped companies achieve over 2.5 million readers and generated over $255,000 worth of free media and advertising. 

KEY TAKEAWAYS

👉 Original research creates impactful content, it involves creating new unique data through a wide range of methods. It’s high effort but high reward. 

👉 Insight over results always. Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility! 

👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - striking that perfect balance in your content. 

👉 Mix your methods. Variety is the spice of life so blend the power of surveys with interviews. Use quantitative for the number and add qualitative for the depth - find the sweet spot for your audience. 

👉 Bigger isn’t always better. The rule of five says trends hold; even a small sample size can pack a punch. Keep it accurate to keep it impactful! 

👉 Open up your mind to broaden the definition of metrics. They include qualified leads, media mentions, and specific publications that have been targeted for coverage. 

👉 The human touch is not going to be replaced. AI is flooding the scene, but businesses crave authenticity. So make sure you’re standing tall in the sea of generic content by breaking away from the algorithm with unique human-generated ideas and insights. 

👉 Affordable excellence is key for any freelancer, as is a pricing model that is accessible. Offer tailored solutions without the corporate price tag. 

👉 Data-driven will lead to a world that is obsessed with numbers. Remember credibility is key, numbers are nothing without the insights they give us so make sure you are using your data to tell a story and adapt the narrative based on the results. 

bCast - https://bit.ly/3ACsRBz

Apple - https://apple.co/3gsuA31 

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Darshan Mehta on Linkedin - https://www.linkedin.com/in/darshan--mehta

IResearch Website - https://iresearch.com
Becky Lawlor on Linkedin - https://www.linkedin.com/in/beckylawlor/
Redpoint Website - https://redpointcontent.com/