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In this episode of Production Value Matters, host Matthew Byrne interviews Wendy Porter, founder and chief events officer at Wendy Porter Events. Wendy shares her journey from corporate event management to founding her own agency, discusses her advocacy work with the Live Events Coalition, and offers insights on creating memorable experiences through detailed planning. She also addresses current challenges and future trends in the events industry.
In this episode of Production Value Matters, host Matthew Byrne is joined by Wendy Porter, founder and chief events officer at Wendy Porter Events.
Join them as they discuss:
- Wendy's journey from acquisition marketing manager to founding her own event agency
- The importance of the "cranberry thread" - creating continuity in events through detailed planning
- Advocacy work with the Live Events Coalition to secure industry recognition
- The challenge of securing NAICS codes to unify the trillion-dollar events industry
- Future industry trends including smaller, more curated experiences
Wendy Porter brings over 23 years of experience in the events industry and has been recognized as one of EventEx's 100 most influential people in the US events industry. As vice chair of government affairs with the Live Events Coalition, she's been instrumental in advancing representation for the live events industry at the federal level, including lobbying over 100 members of Congress during the pandemic to secure critical relief for the industry.
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