In the first episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Reid Lyle, founder and owner of Fast Yowi Tees, a custom screen printing and embroidery business. Reid shares his unconventional journey from marketing professional to print shop owner, starting with an accidental t-shirt business that began when a test e-commerce site unexpectedly received orders.

Reid details how opportunistic pivots led to establishing a legitimate print business. He discusses navigating the evolution of online marketplaces from gold mines to increasingly exploitative platforms, which eventually pushed him to establish a physical storefront as a stability anchor.

The conversation covers how a recent digital transformation project helped integrate their complex quoting system into a streamlined interface that serves both customers and employees. Reid also shares his philosophy on sustainable growth, employee happiness through technology, and why he believes there's "such a thing as being too big."

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