[Greatest Hits ] The Pathway to Growth with Kristin Luck, Founder & Managing Partner at ScaleHouse
December 30, 2022
In this Greatest Hits collection, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. She shares her knowledge of growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.
In this episode of Getting to Aha!, Darshan Mehta is joined by Kristin Luck, Founder & Managing Partner at ScaleHouse. They discuss Kristin’s aha! moments, how they affected her career, online and primary research, marketing measurement technology, and more.
Kristin Luck is a serial marketing measurement technology entrepreneur with over 20 years of industry experience, an investment banker, advisor, and consultant. She is the Founder & Managing Partner at ScaleHouse, where she uses non-traditional growth strategies for marketing technology firms and market research companies. A woman of many passions, Kristin is the Founder of Women in Research, the President of ESOMAR, and is passionate about helping businesses scale and monetize their businesses. She is a guru at growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.
KEY TAKEAWAYS
👉 “...I'm a big fan of lifelong learning and learning new things, and so I don't really shy away from that at all. And I think that's been really fundamental to my success as, not just an entrepreneur, but just having a lot of work, work satisfaction on top of that”
👉 A common thing among many successful people is their genuine curiosity and drive to learn, keep learning, and keep exploring
👉 An insight is “any piece of learning that you have…any kind of aha! moment that you have”
👉 “I think that is the key to being successful at anything is; are you passionate about it enough so that you will work on it day and night/ and that you think about it and obsess about it all the time?”
👉 At first, learning a new thing might make you feel dumb, but the key to overcoming that feeling is to keep learning and acquire as much knowledge on the subject as possible
👉 Read a lot and do it daily until it becomes a habit
👉 “...Just because you can do something doesn't necessarily mean that's a good use of your time” Learn to prioritize your work and focus on what matters the most to you. Direct your energy to that and watch your productivity burgeon
👉 Follow your passions with all of your heart
Listen now!
Listen now!
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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so
Previous guests include: Luca Popovac, Senior Executive, Abhilasha Sinha of Open Secret, Laura Beavin-Yates, Stephen Griffiths of Level 2, Kristin Luck or ScaleHouse, Melina Palmer of The Brainy Business, Nicolas Zeisler of We’re Doing CX Wrong and How To Get It Right, Pricilla McKinney of Little Bird Marketing, Brooke Sellas of B Squared Marketing and Joseph Michelli of The Michelli Experience.
Check out the 3 most downloaded episodes:
- Changing the Direction of Customer Experience with Luka Popovac, a Senior Customer Experience Executive
- Innovation, Curiosity, and Being Human with Abhilasha Sinha, Chief Growth Officer at Open Secret
- [Greatest Hits ] Emotions & Consumer Behavior with Laura Beavin-Yates
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