Kristin Luck is a serial marketing measurement technology entrepreneur with over 20 years of industry experience, an investment banker, advisor, and consultant. She is the Founder & Managing Partner at ScaleHouse, where she uses non-traditional growth strategies for marketing technology firms and market research companies. A woman of many passions, Kristin is the Founder of Women in Research, the President of ESOMAR, and is passionate about helping businesses scale and monetize their businesses. She is a guru at growth strategy, in-market optimization, product launching and positioning, data monetization, and turnarounds, among others.

👉 “...I'm a big fan of lifelong learning and learning new things, and so I don't really shy away from that at all. And I think that's been really fundamental to my success as, not just an entrepreneur, but just having a lot of work, work satisfaction on top of that”

👉 A common thing among many successful people is their genuine curiosity and drive to learn, keep learning, and keep exploring

👉 An insight is “any piece of learning that you have…any kind of aha! moment that you have”

👉 “I think that is the key to being successful at anything is; are you passionate about it enough so that you will work on it day and night/ and that you think about it and obsess about it all the time?”

👉 At first, learning a new thing might make you feel dumb, but the key to overcoming that feeling is to keep learning and acquire as much knowledge on the subject as possible

👉 Read a lot and do it daily until it becomes a habit

👉 “...Just because you can do something doesn't necessarily mean that's a good use of your time” Learn to prioritize your work and focus on what matters the most to you. Direct your energy to that and watch your productivity burgeon

👉 Follow your passions with all of your heart  

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