From Visibility to Trust: How AI and Strategy Drive Dental Growth
September 30, 2025
Most dental practices invest in tools, CRMs, ads, and analytics, but still struggle to generate predictable growth. The reason is that technology without a strategy creates activity, not results, and visibility without ROI is a costly trap. In this episode of The TechDental Podcast, Dr Randeep Singh Gill sits down with Bogomil Stoev, Founder, The Strategic Kreator; Co-Founder & CMO, Commenter AI; and Co-Owner, St Apolonia Dental Clinic. With a rare combination of clinic ownership, AI product building, and strategic marketing expertise, Bogomil explains why trust, not tech dashboards, must be the foundation of growth. He shares how dentists can reframe patient acquisition by using AI as a co-pilot rather than a replacement, shifting from vanity metrics to real conversations, and implementing simple systems that turn online visibility into qualified patients. Whether you’re a solo practitioner or leading a DSO, this episode provides a practical roadmap for aligning strategy with technology to foster growth that is scalable, sustainable, and grounded in patient trust.
Dental practices today have more tools than ever, CRMs, ads, dashboards, analytics, but many still struggle to convert visibility into real patient growth. The missing piece is strategy, not more technology.
In this episode of The TechDental Podcast, host Dr Randeep Singh Gill speaks with Bogomil Stoev, Founder of The Strategic Kreator, Co-Founder & CMO of Commenter AI, and Co-Owner of St Apolonia Dental Clinic. With a background spanning digital marketing, AI development, and hands-on clinic ownership, Stoev explains why “likes don’t buy food” and how dentists can avoid the trap of content-for-content’s-sake by building trust-first systems that actually lead to booked treatments.
What You’ll Learn:
In this episode of The TechDental Podcast, host Dr Randeep Singh Gill speaks with Bogomil Stoev, Founder of The Strategic Kreator, Co-Founder & CMO of Commenter AI, and Co-Owner of St Apolonia Dental Clinic. With a background spanning digital marketing, AI development, and hands-on clinic ownership, Stoev explains why “likes don’t buy food” and how dentists can avoid the trap of content-for-content’s-sake by building trust-first systems that actually lead to booked treatments.
What You’ll Learn:
- Why visibility without ROI is a costly trap for dental practices
- The biggest mistake clinics make with patient acquisition and marketing tools
- How to use AI as a co-pilot, not a replacement, in building growth systems
- Why “likes don’t buy food, conversations do” when it comes to social media
- A minimum-time framework for dental leaders with only a few hours per month
- How Commenter AI enables “conversational visibility” to build trust at scale
- Why patient trust, not automation, remains the cornerstone of sustainable growth
- How to design simple, repeatable systems that convert online visibility into loyal patients
About the Guest:
Bogomil Stoev is the Founder of The Strategic Kreator, Co-Founder & CMO of Commenter AI, and Co-Owner of St Apolonia Dental Clinic in Bulgaria. A rare triple threat in the dental space, he bridges the worlds of clinic ownership, AI product development, and strategic growth consulting. With over 19 years of experience in marketing and two successful exits, Bogomil has established a reputation for helping consultants, experts, and dental professionals leverage LinkedIn as a scalable patient and client acquisition engine. At Commenter AI, he leads the creation of tools that transform online visibility into real conversations and opportunities, while still keeping the human element at the centre of trust-building. As a practising dental clinic co-owner, he understands firsthand the challenges of attracting and converting patients in an increasingly competitive market. His pragmatic approach blends strategy and technology, showing how dental businesses and the B2B brands that serve them can move beyond vanity metrics to systems that consistently deliver results.
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