Insurance pricing has evolved from slow, static updates to fast, dynamic decision-making but most organisations haven’t caught up. In this episode of Serious About Process, Gijsbert Cox and Catrin Townsend explore why pricing transformation is less about technology and more about people, process, and practical change. From breaking down silos to using AI as a workflow partner, they share how insurers can move faster without losing control and why small, continuous improvements beat big transformation projects every time. 


Catrin Townsend is Director of Education at Price Writers and an experienced actuary with over a decade in general insurance. She has worked across both pricing and reserving roles, spanning personal and commercial lines, with a focus on delivering pricing transformation in systems and modelling approaches.

Catrin is passionate about making insurance pricing education accessible, practical, and engaging - moving away from traditional, outdated training methods. Her mission is to develop highly skilled pricing professionals who become respected leaders within the industry.

She is also the author of A Risky Business: An Introduction to Actuarial Science, where she brings clarity and real-world relevance to complex actuarial concepts.

If you enjoyed this episode, make sure to subscribe, rate, and review it on Apple Podcasts, Spotify, and YouTube Podcasts.