Insurance pricing has evolved from slow, static updates to fast, dynamic decision-making but most organisations haven’t caught up. In this episode of Serious About Process, Gijsbert Cox and Catrin Townsend explore why pricing transformation is less about technology and more about people, process, and practical change. From breaking down silos to using AI as a workflow partner, they share how insurers can move faster without losing control and why small, continuous improvements beat big transformation projects every time.

A podcast series featuring industry leaders exploring how AI is reshaping business processes to drive efficiency, reduce costs, and elevate the customer experience.