GTM Engineering, AI and Human Resilience: The Future of Sales with Amelia Scott
September 17, 2025
Join host Nicola Anderson on this episode of Scale Sessions as she welcomes Amelia Scott, CRO and Founder of Compound Revenue Lab. Amelia is a sales leader who transitioned from psychology research to sales innovation. Together, they explore how AI is reshaping sales leadership by empowering teams with custom coaching tools, enhancing resilience in high-pressure environments, and striking a balance between technology and human connection. Amelia shares strategies for building effective sales methodologies, leveraging AI for personalized coaching, and integrating wellness practices into leadership. Whether you’re navigating future-proofing your sales team or simply aiming to sell with greater creativity and empathy, this conversation provides actionable insights for the AI-driven sales era.
Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.
Let’s start scaling.
How can you leverage AI to revolutionize your sales strategy while maintaining the human touch with your leads?
Join host Nicola Anderson on this episode of Scale Sessions as she welcomes Amelia Scott, CRO and Founder of Compound Revenue Lab. Amelia is a sales leader who transitioned from psychology research to sales innovation. Together, they explore how AI is reshaping sales leadership by empowering teams with custom coaching tools, enhancing resilience in high-pressure environments, and striking a balance between technology and human connection. Amelia shares strategies for building effective sales methodologies, leveraging AI for personalized coaching, and integrating wellness practices into leadership. Whether you’re navigating future-proofing your sales team or simply aiming to sell with greater creativity and empathy, this conversation provides actionable insights for the AI-driven sales era.
What you will learn:
- How psychology principles can transform sales techniques to increase win rates
- Why AI is revolutionizing sales organizations, with a 90% RevOps to 10% AE ratio
- How to leverage AI for personalized sales coaching and development
- The framework for building effective sales methodologies during M&A integrations
- How to build resilient sales teams with structured support and wellness strategies
- How to create and utilize personalized AI coaching tools for professional development
- The importance of following your energy in sales careers and focusing on work you love
- How GTM Engineering is emerging as a critical role in modern sales organizations
- The value of incorporating wellness technologies and practices into sales leadership
Amelia Scott is the CRO and Founder of Compound Revenue Lab, a sales and technology leader specialising in AI implementation and sales psychology. With a background in philosophy and experimental psychology, plus leadership roles at Xactly, Culture Amp, and Sendcloud, she has helped B2B SaaS companies scale from €15M to €170M+ ARR. Through fractional CRO engagements, AI-driven revenue transformation, and innovative coaching systems, Amelia has doubled enterprise performance, built global teams, and delivered keynotes on the future of AI in sales.
Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.
Let’s start scaling.