Thanksgiving Special: What Really Fuels Entrepreneurs
November 25, 2025
On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children.
This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.
Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at @SaasThatApp
On this special Thanksgiving episode of SaaS That App: Building B2B Web Applications, hosts Aaron Marchbanks and Justin Edwards stepped back from their usual deep-dive conversations about product architecture and growth strategies to celebrate something far more fundamental: the invisible support systems that allow founders to build meaningful businesses without destroying their marriages, their mental health, or their relationships with their children.
What You’ll Learn:
- How to design your SaaS business around life priorities
- Why managing founder psychology is the real competitive advantage
- The marriage stress test every tech founder must navigate
- How to sacrifice strategically without sacrificing what matters
Tom Buchok is a SaaS entrepreneur, an expert in scaling businesses in the tech space, and the Principal at Reach Frequency, where he advises and coaches B2B SaaS founders on leadership and growth strategies. As the former CEO and Co-founder of MailCharts, he led the company through a decade of growth before its successful acquisition by Validity in 2022. With deep expertise in bootstrapped SaaS businesses and product-led growth strategies, Tom transformed MailCharts from a "Wayback Machine for emails" concept into a revolutionary platform for e-commerce marketers optimizing email campaigns. Currently, Tom focuses on helping other SaaS entrepreneurs navigate their growth journeys while maintaining work-life balance and operational efficiency.
Rob Walling is a serial entrepreneur, investor, and author who has built, scaled, and sold multiple SaaS companies, including Drip. He’s the co-founder of TinySeed, the first startup accelerator for bootstrapped SaaS founders, and MicroConf, a global community for indie software entrepreneurs. Through TinySeed, he has invested in more than 200 startups, helping founders grow sustainable, capital-efficient businesses without chasing unicorn status. Rob hosts the long-running Startups for the Rest of Us podcast, has authored The SaaS Playbook and Exit Strategy, and is known for his practical, no-BS approach to building and exiting profitable SaaS companies.
Joe Kowalski is the managing partner of SaaS Labs, where he leverages over two decades of experience in SaaS entrepreneurship to guide and invest in emerging tech startups. Following a successful exit from ServiceMonster, Joe now focuses on helping founders navigate the challenges of building sustainable tech businesses. As an investor and mentor, Joe specializes in identifying promising micro-SaaS opportunities and helping technical founders develop the comprehensive skill set needed to build successful companies in today's rapidly evolving tech landscape.
This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.
Highlights and YouTube Chapters:
Highlights and YouTube Chapters:
- [00:00] Introduction
- [01:25] Building for Freedom
- [02:43] Managing the Founder’s Mindset
- [04:30] Family First, Always
- [06:55] Closing Thoughts
Episode Resources:
- Tom Buchok on LinkedIn
- Rob Walling’s Website
- Rob Walling on LinkedIn
- Joe Kowalski on LinkedIn
- Aaron Marchbanks on LinkedIn
- Justin Edwards on LinkedIn
- Delta Systems Website
Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp
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Your input helps us shape future episodes and continue bringing you practical, real-world insights into building B2B web applications.