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Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know. Get ready for sharp insights, bold predictions, and practical takeaways to help you deliver high-impact events, even when budgets tighten and uncertainty looms.
Matthew sits down with Nicola Kastner, powerhouse CEO of the exclusive Event Leaders Exchange (ELX), to uncover what’s really shaping event strategy in 2025. From navigating economic turbulence to adapting to global policy shifts, they dive into the biggest challenges—and the smartest strategies—event leaders need to know.
What you’ll learn:
- The impact of rising costs and budget constraints on event strategies
- How policy shifts are creating uncertainty in the events industry
- Maintaining DEI values in a changing political climate
- The economic risks of rising tariffs on event production costs
- The importance of embracing hybrid event strategies
Nicola Kastner brings over 15 years of experience in event marketing strategy, including her previous role as global vice president of event marketing strategy at SAP. Recognized as a top woman in events by Event Marketer Magazine and inducted into the Canadian Meetings Hall of Fame, Nicola offers valuable insights on navigating the complex challenges facing the industry today.