Boosting Customer Engagement through Event Promotions with Alex Grist of Express Flooring
June 18, 2024
In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss the importance of brand consistency at exhibitions, revamping event strategies, and adapting to changing market dynamics.
In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring.
Join them as they discuss:
- The importance of brand consistency at exhibitions
- Adapting to changing market dynamics
- The growth of live events since the pandemic
- Building a successful event strategy
- And much more!
Alex Grist is the Director of Events at Express Flooring, the largest provider of carpet, tile, laminate, hardwood, vinyl, and stone flooring in Arizona. Alex oversees all Field Marketing Managers + Brand Ambassador teams in current territories and expansion markets. Before working at Express Flooring, she was Regional Events Manager for Axiom Solutions and Champion Windows and Home Exteriors.
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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Check out our three most downloaded episodes:
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events