Boosting Customer Engagement through Event Promotions with Alex Grist of Express Flooring

In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring. Join them as they discuss the importance of brand consistency at exhibitions, revamping event strategies, and adapting to changing market dynamics.

In this episode of Production Value Matters, host Matthew Byrne is joined by Alex Grist, the Director of Events at Express Flooring.

Join them as they discuss:

The importance of brand consistency at exhibitions
Adapting to changing market dynamics
The growth of live events since the pandemic
Building a successful event strategy
And much more!

Alex Grist is the Director of Events at Express Flooring, the largest provider of carpet, tile, laminate, hardwood, vinyl, and stone flooring in Arizona. Alex oversees all Field Marketing Managers + Brand Ambassador teams in current territories and expansion markets. Before working at Express Flooring, she was Regional Events Manager for Axiom Solutions and Champion Windows and Home Exteriors.

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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

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