Sales Isn’t a Dirty Word: How to Build a Healthy Sales Culture with Sophie Carter

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson are joined by Sophie Carter, Founder of Tractioners and fractional CRO, to discuss transforming sales culture. They explore the shift from traditional sales management to coaching-focused leadership, strategies for attracting more women into sales leadership, and how to build a high-performing, inclusive sales team. Sophie shares actionable insights on leadership development, healthy competition, and redefining sales as a profession. Tune in for expert advice on scaling a thriving sales organization. Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact. Let’s start scaling.

In this episode of Scale Sessions, hosts Tom Lavery and Nicola Anderson are joined by Sophie Carter, Founder of Tractioners and fractional CRO, to discuss transforming sales culture. They explore the shift from traditional sales management to coaching-focused leadership, strategies for attracting more women into sales leadership, and how to build a high-performing, inclusive sales team. Sophie shares actionable insights on leadership development, healthy competition, and redefining sales as a profession. Tune in for expert advice on scaling a thriving sales organization.

What you will learn:

The Role of a Fractional Leader: Making Impact & Exit Strategy
Breaking Down the Gender Gap in Sales Leadership
Reframing Sales as a Creative & Strategic Career
The Art of Sales Coaching: Beyond Numbers & Targets
Building a Healthy Sales Culture Through Co-Creation
Future of Tractioners & Personal Growth in Sales Leadership

Scale Sessions offers you straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.

Sophie Carter is a seasoned revenue leader, and founder of Tractioners, a consultancy that helps scaling businesses optimize their commercial operations. With over a decade of experience from corporate roles at Microsoft and Sony to working with startups and tech giants like Meta, Sophie specializes in coaching sales leaders and designing effective go-to-market strategies. After starting her career at NFO World Group (now Kantar) and recognizing her natural affinity for sales, she boldly transitioned from corporate life to entrepreneurship. She now splits her time between consulting, coaching, and teaching sales skills workshops through True North.

Welcome to Scale Sessions: straight-talking, unfiltered chats with growth leaders. We bring real-world insights from female revenue leaders on the front lines. Our guests are hands-on change-makers navigating the daily challenges of scaling businesses. Whether you're a CRO, VP of Sales, or a marketing leader, Scale Sessions delivers candid, no-nonsense advice to help you boost revenue and overcome growth roadblocks. Get ready for practical takeaways you can implement immediately for real impact.

Let’s start scaling.