The Curiosity Current: A Market Research Podcast
Inclusive Marketing and the Future of Research: A Conversation with Tina Tonielli of Haleon
February 25, 2025
In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to market research, blending curiosity and business acumen to transform consumer insights into impactful business strategies. Tina shares her expertise in integrating consumer insights into business strategy, fostering inclusivity in market research, and leveraging generative AI for transformative change. This episode is a must-listen for an inspiring discussion for professionals looking to deepen their understanding of impactful market research and strategic decision-making.
In this episode of The Curiosity Current: A Market Research Podcast, hosts Stephanie and Matt are joined by Tina Tonielli, North America Lead for Consumer and Business Insights at Haleon, a global leader in consumer health, specializing in innovative solutions that prioritize everyday well-being. Tina discusses her journey from brand management to market research, blending curiosity and business acumen to transform consumer insights into impactful business strategies. Tina shares her expertise in integrating consumer insights into business strategy, fostering inclusivity in market research, and leveraging generative AI for transformative change. This episode is a must-listen for an inspiring discussion for professionals looking to deepen their understanding of impactful market research and strategic decision-making.

Tina Tonielli is a visionary leader in the world of insights and analytics in the consumer health space. With a background in brand management and market research, Tina has spent her career bridging the gap between data and strategic decision-making. As the North American lead for Consumer and Business Insights at Haleon, she has championed initiatives around inclusive marketing, leveraging AI-driven innovation, and transforming insights teams into strategic partners. Tina is passionate about using data for good, helping consumers improve their health and well-being while driving business success.

Episode Topics and Highlights



Quotes

  1. “You can’t fall in love with the research; you have to fall in love with making a difference with your research. It’s not enough to be academically rigorous or data-driven, you need to focus on the impact your insights can create in the real world.”

  1. “Inclusive marketing starts with challenging assumptions about who is underserved. It’s about amplifying voices that aren’t being heard and creating authentic, impactful connections that resonate with people and align with your brand’s purpose.”
  2. “Transforming insights teams from order-takers to strategic partners starts with a mindset shift. It’s about asking the right business questions upfront, having the courage to share a strong point of view, and building trust with stakeholders so they see you as a collaborator, not just a researcher.”

  1. “Generative AI is like Harry Potter in his first year, it’s this new, exciting tool with immense potential, but it needs guidance and oversight. It’s not about replacing researchers but enhancing their ability to uncover deeper, more actionable insights.”

  1. “Storytelling is the bridge between research findings and real-world impact. Numbers can inform, but stories move people. When you emotionally engage your stakeholders, you make your insights unforgettable and drive meaningful change.”


Episode Resources

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