In this episode of Production Value Matters, host Matthew Byrne interviews Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME). They discuss the evolution of the event, current industry trends, and the future of business events in Canada and beyond.
In this episode of Production Value Matters, host Matthew Byrne is joined by Shawn Shapiro, the show manager of the Canadian Meetings and Events Expo (CME).
Join them as they discuss:
- The transition from Incentive Works to CME and its expanded focus
- The role of CME as the industry's "back to school" event
- Post-pandemic trends in the events industry
- Changes in attendee profiles and the influx of new talent
- The future direction of CME and its position in the global events landscape
- The growing interest from the American market in Canadian talent and events
Shawn Shapiro brings 15 years of industry experience and offers insights into the challenges and opportunities facing the events industry. He provides a behind-the-scenes look at managing a major industry expo and shares his vision for the future of CME.
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