Building successful SaaS applications requires deep customer understanding and disciplined product development. In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Evan Shubin, Founder and President of Results.now, to share the critical factors that determine success or failure when building B2B web applications. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

What You’ll Learn:

How to conduct effective customer discovery before building your MVP
Why becoming a practitioner in your target industry dramatically increases your chances of building the right solution
The "Must Have vs. Nice to Have" framework for making critical early-stage product decisions
How to evaluate and select the right development team
Why founders should resist charging for pre-MVP products and focus instead on user adoption

Evan is the founder of Results.now, a pioneering fractional C-suite operator for startups, and co-founder/COO of Half a Hire. With over 25 years of experience launching and leading startups, he has helped build and scale more than 25 ventures across e-sports, AI, and web applications. A respected voice in startup operations and product development, Evan brings valuable insights on building software that solves real business problems, drawing from his extensive experience as both an operator and investor in the B2B technology space.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:

[00:00] Introduction
[01:26] MVP First, Fast and Dirty
[03:00] Customer Discovery Until You’re Blue in the Face
[05:23] Turning Feedback Into Product Decisions
[07:18] How to Vet a Dev Team
[10:13] Should You Sell Before You Build?
[12:49] Why MVP Budgeting Equals Startup Survival
[16:59] Metrics That Matter
[25:17] Why Most Founders Fail
[27:38] Raising Capital or Raising False Hope?
[31:29] Startup Killers
[37:24] Where Can You Find Evan?

Episode Resources:

Evan Shubin on LinkedIn
Aaron Marchbanks on LinkedIn
Justin Edwards on LinkedIn
Delta Systems Website
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