Mastering Email & SMS as Complementary Forces with Karen Talavera, Founder of Synchronicity Marketing

Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how by using SMS marketing correctly, you can turbocharge your email campaigns.

Here’s an interesting tidbit for email marketers: the average smartphone user checks their phones 96 times a day. For brands using SMS marketing, that means 96 opportunities to convert subscribers—and 96 chances to alienate them when done wrong. Do you want to learn how to walk that fine line and make SMS a force multiplier for your email outreach?

In this episode of Email After Hours, Karen Talavera, Founder and Principal at Synchronicity Marketing brings her thirty years of digital marketing experience and shares her insight on how using SMS marketing correctly can turbocharge email campaigns.

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Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.

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