Gary Bird on Answering the ‘4 Key Questions’ in Dental Marketing

In this episode of The Dental Economist Show, host Mike Huffaker is joined by Gary Bird, the founder of SMC National. Join them as they discuss how to convert leads, stand out in the marketplace, answer key patient questions effectively, and achieve lasting growth.

In this episode of The Dental Economist Show, host Mike Huffaker is joined by Gary Bird, the founder of SMC National.

Join them as they discuss:

Gary’s career journey
Converting leads
Standing out in the marketplace
Tracking unanswered calls
Answering key patient questions effectively
Practical tips for achieving growth and success

Gary Bird is the founder of SMC National, a dental marketing company that aims to deliver new patient growth for dental groups. SMC National’s focus is to give partners a complete growth pipeline that doesn’t just generate leads, but turns more of them into happy, long-term patients for a higher ROI. Through SMC, Gary launched the Dental Marketing Manager Bootcamp, a two-day training program designed to empower individuals with the knowledge and tools needed to excel in their roles.

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Episode Highlights:

07:31 - 08:45 - Call Response Misconceptions

14:31 - 17:29 - The ‘Four Key Questions’ and Self-Scheduling

23:55 - 25:19 - Drawbacks of Implementing a Call Centre

32:33 - 33:43 - Ideal Patient Profile