Testing, 1, 2, 3: Innovative Email Testing Strategies with Auto Trader’s Sarah Jones
May 11, 2023
Sarah Jones, Senior CRM Manager at Auto Trader, shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.
Regular testing is the backbone of any successful email program—and can be the difference between a benchmark-busting campaign and one that falls flat.
Sarah Jones, Senior CRM Manager at Auto Trader, knows this better than anyone.
Auto Trader is the UK's largest digital automotive marketplace. But given the influx of competitors to the space over the past few years, regular testing is essential to keep Auto Trader ahead of the competition..
In this episode of Email After Hours, Sarah shares her expert advice on email testing—and some of the most surprising things she's learned from her tests.
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Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.
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