The Power of Purpose-Driven Marketing Strategies with Laricea Roman-Halliday of Boohoo Group
May 30, 2024
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.
Ready to rise above the noise and make your mark?
Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape. She also discusses the importance of understanding customer preferences, brand purpose, digital PR, and link building.
Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.
Ready to rise above the noise and make your mark?
Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape.
Here are some key talking points from the episode:
Ready to rise above the noise and make your mark?
Our special guest today is Laricea Ioana Roman-Halliday, Head of Marketing - Dorothy Perkins, Burton, and Wallis Brands at Boohoo Group. Join us as Laricea shares her insights on purpose-driven marketing strategies, competing with brick-and-mortar stores as an e-commerce platform, social media marketing in the fashion industry, the role of affiliates, and marketing in an AI landscape.
Here are some key talking points from the episode:
- Laricea's Career Journey and Working with Major Brands
- Her Role as Head of Marketing at Boohoo Group
- Exploring Purpose-Driven Marketing Strategies
- Challenges of Competing with Brick-and-Mortar Stores
- Social Media Marketing in the Fashion Industry
- The Role of Affiliates in Marketing Strategies
- AI Integration and the Future of Marketing
- Laricea’s Frustration with Irrelevant Marketing Emails
- The Importance of Brand Purpose
- Digital PR and Link Building
Laricea is an author, board advisor, and marketing specialist with extensive knowledge of growing global businesses. She is a driven and highly proficient marketing leader with experience across the full marketing mix and a proven track record of effecting real brand transformation in challenging environments. She has the ability to blend visionary team leadership with practical hands-on delivery to drive results.
Her key skills include performance and brand strategy, digital integration with offline channels, and app growth. These add to a broad industry knowledge in tech, gambling, and retail that has been developed by working on some of the biggest global brands—Google, Huawei, Microsoft, Entain, Tesco, BA, and Boohoo, to name a few.
To learn more about her book, kindly click the links below:
https://www.amazon.co.uk/Brands-Purpose-Less-Unicorn-Zebra-ebook/dp/B08V41CTXG
https://www.blurb.co.uk/b/10568709-brand-purpose-less-unicorn-more-zebra
Market Movers: Building Brands & Links with Linkifi Podcast is handcrafted by our friends over at: fame.so