Elevating Business Events: Insights on Live Entertainment with Sarah James of Live Nation
July 16, 2024
In this episode of Production Value Matters, host Matthew Byrne interviews Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah shares her expertise on integrating live entertainment into business events, discussing everything from local bands to top-tier talents, and offering valuable insights for event planners looking to elevate their events through music.
In this episode of Production Value Matters, host Matthew Byrne is joined by Sarah James, Director of Sales for Live Nation Special Events in Austin and San Antonio. Sarah, with her extensive background in the hospitality and events industry, offers a wealth of knowledge on incorporating live entertainment into business events.
Join them as they discuss:
- Sarah's journey from hotel catering to Live Nation events
- Trends in live entertainment for corporate events
- Strategies for aligning entertainment with event objectives
- Navigating the challenges of booking top-tier talent
- Measuring ROI for live entertainment at business events
- The future of live entertainment in the corporate world
Sarah James brings a unique perspective, having transitioned from the hotel industry to the world of live entertainment. She shares practical advice for event planners at all levels, from those just starting to work with local bands to those looking to book major acts for large-scale corporate events.
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Guest LinkedIn: linkedin.com/in/sarahjames1
Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners
Check out our three most downloaded episodes:
- Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
- Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
- The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events