What if the biggest shift in your health wasn't finding the right prescription—but learning how to become the CEO of your own body? In this conversation, I sit down with Allie Egan, founder and CEO of Veracity, to explore the deeply personal journey that transformed her from leading luxury brands like La Mer, Estée Lauder, and Cynthia Rowley into building one of the most exciting companies in metabolic health. After years of infertility, multiple pregnancy losses, and an unexpected Hashimoto's diagnosis, Allie realized that conventional medicine was managing symptoms instead of addressing root causes. That realization sparked a company built around empowering people to better understand their hormones, metabolism, and long-term health—not just chase quick fixes. We also dive into the evolution of Veracity, why the company pivoted from hormone testing to metabolic health, where GLP-1s fit into the future of wellness, and what founders can learn about building conviction-led businesses in rapidly evolving markets.