In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by Michael Zalle, Founder and CEO of YellowBird, to share insights about Minimal Viable Product (MVP) development, the challenges of early tech decisions, and leveraging AI to match safety professionals with specialized needs.

Michael is the Founder and CEO of YellowBird, an AI-powered SaaS platform transforming workplace safety and risk management. With a technology career that started in the early 1990s, Michael has grown YellowBird into an INC 5000 company that connects organizations with Environmental Health and Safety (EHS) professionals. His insights on leveraging “wisdom-enabled AI” and creating targeted solutions for specific industry needs offer valuable lessons for tech leaders and entrepreneurs building B2B SaaS applications.

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