The Curiosity Current: A Market Research Podcast
Anticipating the Future: Dave Ritter on AI, Analytics, and Retail Insights at Walmart
July 8, 2025
AI is reshaping how businesses gather, analyze, and democratize consumer insights, while maintaining the critical role of human expertise and intervention. In this episode of The Curiosity Current, hosts Stephanie and Matt speak with Dave Ritter, Director of Insights and Consulting at Walmart, exploring how AI is transforming market research, consumer segmentation, and customer insights while discussing the balance between technological advancement and human intuition.
In this episode of The Curiosity Current, hosts Stephanie and Matt explore the evolving landscape of consumer insights with Dave Ritter, Director of Insights and Consulting at Walmart. From revolutionizing primary research with AI to democratizing customer insights across organizations, Dave shares practical perspectives on balancing traditional methods with emerging technologies. Whether you're navigating the qual-quant divide, exploring AI's role in segmentation, or seeking to optimize customer experience, this conversation offers fresh frameworks for leveraging AI while maintaining human expertise. Tune in to discover why AI might be "the new calculator" and how researchers can embrace its potential while knowing when human intervention matters most.


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