Building Topic Clusters for SEO Success with Antonis Dimitriou, SEO Lead at Minuttia

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting. We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape.

Welcome to this episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.

Joining us this week is SEO Lead at Minuttia and all-round content marketing guru, Antonis Dimitriou. Join us as we learn about Antonis' transition from accounting to digital marketing, the power of data-driven strategies, and how to achieve impressive results through niche targeting.

We also explore the power of user-generated content, discuss insights into international SEO, the importance of E-E-A-T, and backlinks, as well as some strategies for adapting to the changing digital landscape.

Here are some of the topics we cover in the podcast:

The power of a metric-based approach
Leveraging data to drive SEO strategies
Targeting a specific audience
Focusing on user-generated content
Internal linking
Adapting SEO strategies internationally
The significance of E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Demonstrating legitimacy to Google
The importance of diversifying content across channels
Tailoring strategies to each client's specific goals and metrics

Antonis has been with Minuttia for two years, first as an SEO Strategist and then as the SEO Lead. With a particular focus on multichannel SEO, E-E-A-T, and B2B content strategies, Antonis increased organic traffic by 1000% year on year with pure content for a Greek brand, handled a digital PR campaign and built high authority backlinks without a single cent spent, and successfully conducted a content audit for an enterprise blog with over 1000 articles.

Spoiler Alert❗

Here’s Antonis’ take on what SEO really comes down to:

♨️ "At the end of the day, it's all about satisfying intent and offering information that competitors don't.”