Email After Hours: The Podcast for Email Senders
The Elements of a Successful Email: It's Not Rocket Science...Or Is It?
June 6, 2024
Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.
Lab coats on, please! In this episode of Email After Hours, we're breaking down the elements of a successful marketing email—from pre-headers down to footers.

While it’s easy to neglect less visible email elements in the rush to get campaigns out the door, each element needs to work together perfectly to deliver a perfect campaign. 

Our guide through this email experiment is Johanna Morlock-Abassi, the Assistant Director of Email Marketing at the Bradford Group. She joins Guy and Danielle to discuss optimization tips for each part of an email template, testing tactics, the power of CTAs, and of course, AI! 

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Email After Hours: The Podcast for Email Senders is handcrafted by our friends over at fame.so

Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.

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