Retain: The Customer Retention Podcast
Raising Your Brand’s Awareness Through Customer Retention with Sabrina Buus, Marketing Director at Sephora Germany, Switzerland, and Scandinavia
June 6, 2023
On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes.
On the latest episode of Retain, Lauren is accompanied by Sabrina Buus. Sabrina is the Marketing Director for Sephora in Germany, Switzerland, and Scandinavia. Sephora is a French multinational beauty retailer that specializes in makeup, skincare, fragrance, and hair care products. Sabrina is an experienced marketing and branding expert known for her innovative and strategic approach to marketing.

In the episode, Lauren and Sabrina discuss how to measure and track loyalty programs, emphasize the importance of offering an excellent customer experience, and the value of putting yourself in your customer’s shoes.

To find out how you can turn visitors and occasional buyers into loyal, life-time customers, head to Gameball.

To watch this episode, click here!

We need your help! We want to know what you enjoy about the podcast, what topics you’d like us to explore, and how we can make Retain even better in the future. So we’ve created this simple feedback form to gather your insights and suggestions. Just click, fill it out, and let us know how we can make Retain even better for you.

Want to turn casual buyers into loyal, lifetime customers? Well, click here to book a demo with Gameball.

Retain: The Customer Retention Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

Check out the three most downloaded episodes: 


If you are interested in being a guest on Retain: The Customer Retention Podcast, please complete this form: fame.so/gmb-guest