AI agents are starting to show up where people already spend their time: their text messages. Served co-founder Dmitri Love explains why the next big consumer app might not be an app at all.
Dmitri joins Aaron Marchbanks and Justin Edwards on the latest episode of SaaS That App to share how Served, an AI kitchen assistant, plans meals, finds recipes, and builds grocery carts, all over text. He explains why Served chose messaging over the App Store and why he believes a handful of major AI platforms may become the main way people use software.
They also explore how AI agents that make purchases can earn user trust, including keeping a human in the loop for high-impact actions, why AI super agents struggle when they try to do too much, and how to tell whether a product really needs AI. Dmitri also shares what it was like pitching on Shark Tank at 22, how building Walmart’s Sparky validated the idea behind Served, and what he learned from a fintech startup launched at the wrong time.
This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at: https://deltasystems.com/
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AI agents, agentic commerce, and conversational AI are changing how people shop, plan, and get everyday tasks done, and they don’t always need an app to do it.
Dmitri Love, Co-founder and CEO of Served, is betting that the next great consumer AI product will live in your text messages.
In this episode of SaaS That App, Dmitri joins Aaron Marchbanks and Justin Edwards to share how Served answers the daily “what’s for dinner?” question by planning meals, finding recipes, and shopping across grocery and delivery platforms over text.
Dmitri explains why he skipped the app store, how human-in-the-loop design builds trust before full automation, and why so many AI super agents struggle when they try to do everything at once. He also shares what he learned leading conversational AI at Walmart, pitching on Shark Tank at age 22, and building a fintech company at exactly the wrong time.
What You’ll Learn:
- Why messaging may replace many consumer apps
- How to build trust in AI agents that spend money
- Why AI products should master one thing first
- When AI is worth the cost, and when it isn’t
- What startups and enterprises each do best
- Why great ideas can still fail on timing
Dmitri Love is a serial entrepreneur, product leader, and Co-founder of Served, an AI kitchen assistant that plans meals, finds recipes, and shops for groceries over text. He first made his name at 22 on Shark Tank, where his round-up investing app, Bundil, landed a deal with Kevin O'Leary. Over 13 years, Dmitri has built four companies, including Peas, an agentic joint bank account for couples, roommates, and business partners. At Walmart, he led product for Sparky, the company's conversational AI assistant, including work on voice and multimodal experiences, before leaving to build Served full-time.
This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems at:
https://deltasystems.com/ #AgenticCommerce #AIAgents #ConversationalAI #FoodTech
Highlights:
- [01:02] From Shark Tank at 22 to Serial Founder
- [03:15] The Kitchen Camera Idea Customers Didn’t Want
- [06:19] Inside Served: An AI Kitchen Assistant Over Text
- [12:19] The 30% App Store Fee and Meeting Users Where They Are
- [20:12] Startup vs. Enterprise: Pros and Cons for Product Builders
- [22:52] Does Your Product Actually Need AI?
- [27:04] How AI Agents Will Talk to Each Other
- [29:40] The Real Risk of AI Comes From Humans
- [32:22] Peas: The Agentic Joint bank Account with Bad Timing
- [38:04] The Rise of Voice Interfaces
- [41:27] What Really Happens Behind the Scenes of Shark Tank
Episode Resources: