The Journey from a Lawyer to a Multiple Founder and SEO Scientist with Kyle Roof

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Kyle Roof. Kyle is the Co-Founder of Internet Marketing Gold and PageOptimizer Pro and the Lead SEO at High Voltage SEO. Join us as we share his journey into the SEO industry and discuss recent Google updates and their impact on niche and monetized sites. Kyle emphasizes the importance of being real and trustworthy with your online presence and offers insights on optimizing user experience and diversifying traffic sources. He also discusses the future of SEO, the role of backlinks, and his tool, Page Optimizer Pro. To stay competitive, he advises monitoring competitors and making necessary adjustments.

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.

Ready to rise above the noise and make your mark?

Our special guest today is Kyle Roof. Kyle is the Co-Founder of Internet Marketing Gold and PageOptimizer Pro and the Lead SEO at High Voltage SEO. Join us as we share his journey into the SEO industry and discuss recent Google updates and their impact on niche and monetized sites. Kyle emphasizes the importance of being real and trustworthy in online presence and offers insights on optimizing user experience and diversifying traffic sources.

He also discusses the future of SEO, the role of backlinks, and his tool, Page Optimizer Pro. To stay competitive, he advises monitoring competitors and making necessary adjustments.

Here are some of the topics we cover in the podcast:

Kyle’s Journey from Lawyer to SEO Scientist
Insights on Recent Google Updates
Importance of Trustworthy Online Presence
Impact of Google Updates on Niche and Monetized Sites
Google's Manual De-Indexing of Sites
Recovery from Google Updates
Future of SEO and Potential Industry Winners and Losers
Monitoring Competitors and Staying Competitive
Role of Backlinks in SEO

Kyle began sharing his scientific SEO research at small SEO gatherings and has since advanced to become one of the most sought-after SEO keynote speakers in the industry. Over the years, Kyle has developed and fine-tuned a method to test whether single variables are ranking factors in Google's algorithm. This method was officially granted a patent in January 2020 (US Patent #10,540,263 B1). Many SEO professionals and business leaders follow Kyle’s SEO techniques and discoveries; he has been featured in many respected publications.

Spoiler Alert ❗

Here’s Kyle’s hot take on the similarities between being a lawyer and an SEO specialist:

♨️ "There's definitely a lot of synergies between being a lawyer and SEO. The importance of being real and trustworthy in an online presence is so important. And lawyers are really good at that. You can't just do what you want to do. You need to do what the algorithm wants to see."