Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. What if you could revolutionize your digital marketing strategy and dominate the home services industry? In this episode, I sit down with Katie Donovan, CEO of CAMP Digital, to explore the future of AI-driven lead generation, the evolution of marketing agencies, and how to maximize your return on ad spend. Whether you're scaling your roofing business or looking to future-proof your marketing, this episode is packed with actionable insights. The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.