Jessica Gilmartin on Adapting Your Marketing Mindset to Thrive in the Face of Change
September 5, 2024
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
In this episode, Jessica Gilmartin, CMO of Calendly, explores the challenges and benefits of transitioning from startups to larger organizations, as well as her advocacy for a product-led growth strategy and the importance of segmentation and prioritization. Jessica also discusses the constant evolution of marketing strategies.
Episode Highlights:
- [10:01] The Power of Product-Led Growth
- [26:35] From Startup to Scale-Up
- [28:32] “Creative Destruction”
- [31:06] Transitioning from Traditional Marketing to Influencer Marketing
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