SaaS That App - Building B2B Web Applications
How Strong Culture Built a Stronger SaaS
April 23, 2025
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth.
In this episode of SaaS That App: Building B2B Web Applications, Aaron Marchbanks and Justin Edwards are joined by TK Herman, Co-Founder, Investor, and Board Member at Factor AE, to share insights on building and selling a consulting business, pivoting to a SaaS-first strategy with Factor AE, and the three key principles for sustainable business growth.

TK is an accomplished entrepreneur and tech industry veteran. With over 20 years of experience in software development and business leadership, he previously founded and led Aptera, a successful custom software development company that he grew from 2 employees to over 120 before its acquisition in 2021. Under his strategic guidance, Factor AE has expanded to serve over 300 companies nationwide.

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