Innovating Behind the Moat with Greta Meyer, Co-Founder & CEO of Sequel
June 23, 2026
One of the most widely used products in women's health hadn't meaningfully changed in decades, until Greta Meyer stepped in. In this episode of Reclaim, I sit down with Greta Meyer, co-founder of Sequel, a company reimagining tampon design through engineering, performance, and real-world user experience.
As a former Stanford athlete, Greta noticed firsthand how periods remained one of the last overlooked performance barriers for women in sports. That insight sparked a journey that led to FDA clearance, patented innovation, and a mission to improve confidence for women everywhere.
We dive into product innovation, fundraising, consumer education, manufacturing challenges, and what it really takes to build a medical device company as a first-time founder.
One of the most widely used products in women's health hadn't meaningfully changed in decades, until Greta Meyer stepped in. In this episode of Reclaim, I sit down with Greta Meyer, co-founder of Sequel, a company reimagining tampon design through engineering, performance, and real-world user experience.
As a former Stanford athlete, Greta noticed firsthand how periods remained one of the last overlooked performance barriers for women in sports. That insight sparked a journey that led to FDA clearance, patented innovation, and a mission to improve confidence for women everywhere.
We dive into product innovation, fundraising, consumer education, manufacturing challenges, and what it really takes to build a medical device company as a first-time founder.
In this episode, we cover:
- Why most tampon innovation stalled for decades despite widespread consumer dissatisfaction.
- How Sequel engineered a new tampon design to improve absorption and reduce leakage.
- The realities of fundraising, FDA clearance, and manufacturing as a first-time female founder.
Connect with Greta & Sequel
Website: trysequel.com
LinkedIn: linkedin.com/company/trysequel
LinkedIn: linkedin.com/in/gretameyer
Instagram: instagram.com/trysequel
As a former Stanford athlete, Greta noticed firsthand how periods remained one of the last overlooked performance barriers for women in sports. That insight sparked a journey that led to FDA clearance, patented innovation, and a mission to improve confidence for women everywhere.
We dive into product innovation, fundraising, consumer education, manufacturing challenges, and what it really takes to build a medical device company as a first-time founder.
In this episode, we cover:
- Why most tampon innovation stalled for decades despite widespread consumer dissatisfaction.
- How Sequel engineered a new tampon design to improve absorption and reduce leakage.
- The realities of fundraising, FDA clearance, and manufacturing as a first-time female founder.
Connect with Greta & Sequel
Website: trysequel.com
LinkedIn: linkedin.com/company/trysequel
LinkedIn: linkedin.com/in/gretameyer
Instagram: instagram.com/trysequel
This episode is brought to you by Future Digital.
Future Digital partners with the next generation of category-defining health brands — across paid media, lifecycle and retention marketing, and performance creative. AI-enabled, human-led, and built for categories where trust is the product.
Visit scalewithfuture.com to learn how we help health and wellness brands scale.
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Stay up to date with Reclaim:
Join the newsletter for thoughtful conversations, emerging trends, and practical insights on building trusted health brands—plus every new episode of Reclaim delivered to your inbox.
Visit scalewithfuture.com/newsletter to sign up.