The Counterintuitive Solution to Growing A Dental Empire with Frank Semo

Strategy without the skill to communicate it, is like a morning without a cup of coffee - doable, but it takes so much to get through the day. In the latest episode of The Dental Economist Show, host Mike Huffaker welcomes Frank Semo, COO of Oakwood Dental, to explore the evolution of modern dental practices and the strategies that bolster this evolution. From leveraging technology automation to building stellar patient experiences, Frank shares invaluable insights on practice growth, staff development, and creating sustainable business models. Tune is for actionable insights as this conversation offers practical strategies for optimizing operations while maintaining quality patient care. Success is all about getting everyone on the same page and rewriting the story!

What You’ll Learn:

How to transition from clinical expertise to executive leadership while leveraging industry knowledge
The framework for evaluating and implementing new technology across multiple dental practices
Why patient experience starts with employee satisfaction and clear communication
How to balance automation and outsourcing while maintaining practice culture
The strategic approach to practice acquisition and integration in today's market
Why focusing on reactivation and optimization often matters more than new patient acquisition
How to create effective insurance management strategies while maintaining profitability

Tune in for actionable insights on making the right moves at the right time, with the right people!

Episode Highlights:

05:12-08:24 Strategic Practice Assessment Framework

Frank shares his proven approach to evaluating and prioritizing initiatives when joining a dental organization, starting with taking a comprehensive 10,000-foot view of the business. Understanding the founding partners' short and long-term goals through detailed one-on-one conversations creates alignment and builds trust from day one. By focusing first on centralizing core business processes and evaluating the technology stack, leaders can establish a strong foundation for sustainable growth.

08:25-12:11 Patient Optimization Over New Patient Acquisition

Frank challenges the common belief that practices primarily need more new patients, instead emphasizing the optimization of existing patient relationships. The key focus should be on perfecting every touchpoint in the patient journey, from answering calls to scheduling follow-up care. By implementing robust systems for patient communication and reactivation, practices can maximize the value of their existing patient base. Strong communication skills and building trust are essential for helping patients understand and accept recommended treatment.

22:56 - 29:12 Change Management Through Clear Communication

Frank reveals his strategy for implementing significant operational changes by maintaining an active leadership presence and clearly communicating the "why" behind every initiative. The approach focuses on helping team members see how changes will improve their daily work experience, rather than just driving efficiency metrics. Leaders must acknowledge potential challenges while painting a clear picture of the positive outcomes ahead. This transparent communication style helps overcome initial resistance and builds lasting buy-in from the team.

31:43 - 35:49 The Silent Practice Model

Frank introduces an innovative perspective on practice operations, where a quiet, empty waiting room and minimal incoming calls are actually signs of excellence. This model focuses on removing administrative burden through strategic outsourcing and automation, allowing staff to focus on patient care. The approach prioritizes outbound patient communication over reactive responses, creating a more controlled and pleasant environment. This operational model leads to reduced stress, improved patient experience, and better staff retention.

Listen now for real-world strategies on growing your dental business with purpose.