Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips

In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips. Together, they explore the evolving events industry, how to define and measure value in events and the impact of technology.

In this episode of Production Value Matters, host Matthew Byrne is joined by Jodi Collen, Director of Meetings and Events at Great Clips.

Join them as they:

Explore the evolving events industry
Highlight the importance of aligning event value with attendee objectives
Discuss the impact of technology
And much more!

Jodi is the Director of Meetings and Events at Great Clips, a Minneapolis-based company and the “world's largest” salon brand. Gaining notoriety for its collection of franchises, Great Clips has more than 4,000 salons across Canada and the USA. Jodi became a Certified Special Events Professional with the International Live Events Association (ILEA); she still works alongside the ILEA in various roles, having been its International President from 2015 to 2016.

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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

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