How to Transform Conferences into Engaging Experiences with Liz Lathan

In this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. Together, they delve into the importance of building a community and a sense of belonging for everyone at events, and why audiences need to feel energized in order to learn!

In this episode of Production Value Matters, host Matthew Byrne is joined by Liz Lathan, Co-Founder & CEO of The Community Factory.

Join them as they:

Delve into the importance of building a community
Discuss how most conferences can be quite boring
Outline why audiences need to feel energized in order to learn
Talk about why a sense of belonging is so vital for everyone
And more!

Liz Lathan is the Co-Founder & CEO of The Community Factory, a Community as a Service (CaaS) solution for companies looking to drive pipeline and revenue through loyal, organic growth strategies. She is also the Chief Community Officer at Ichi Community and Team CMO, as well as being the Co-Founder and former CMO of Haute Companies.

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Production Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

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