Stop Sending Boring Cold Outreach Emails (and Start Building Real B2B Relationships) with Sara Kappler

Hi (firstname), are you tired of boring B2B outreach? Then this podcast episode is for you!

Today, hosts Guy Hanson and Danielle Gallant welcome Sara Kappler, founder and CEO of Centric Squared, to explore the nuances of B2B email marketing. She compares and contrasts B2B with B2C approaches and finds ways to build meaningful, long-lasting relationships with customers.

Even though you might be selling B2B, you’re still dealing with a person on the other end!

What you'll learn:

How to navigate B2B email challenges, including cold outreach, content demands, and relationship building
The essential differences between B2B and B2C email metrics, and how to measure success effectively
Why personal branding and relationship-building are underutilized opportunities in B2B email marketing
How to select the right CRM platform based on team size, resources, and business objectives
Why subscriber relationship management requires different approaches in B2B versus B2C

…and more!

If you’d like to send in your email marketing hot takes, questions, or queries, you can email us at emailafterhours@validity.com, or head to https://s.fame.so/email-after-hours-the-podcast-for-email-senders to send us an audio message.

About the Guest

Sara Kappler is the founder and CEO of Centric Squared, specializing in CRM-driven marketing and email strategy. With a unique background in bioinformatics and extensive experience in both B2B and B2C sectors, she has spent seven years helping businesses optimize their email marketing and CRM implementations. As a trusted advisor in the email marketing space, Sara brings particular expertise in helping small businesses navigate the complexities of B2B email campaigns, CRM selection, and relationship building through strategic content development. Her practical approach to balancing technical capabilities with business resources has helped numerous organizations transform their email marketing programs from basic communication tools into powerful engines for business growth and customer engagement.

Hosts at a Glance:

Danielle Gallant - Danielle is a Senior Email Strategist at Validity. She has over seven years of experience working with global brands to craft strategies that amplify email performance. She is a self-professed email nerd, dog lover, and podcast fanatic.

Danielle on LinkedIn: https://www.linkedin.com/in/danielle-gallant-6443a248/

Guy Hanson - Guy is Vice President of Customer Engagement at Validity. He has led global consulting teams working with clients to improve email deliverability, subscriber engagement, and revenue. He believes in giving back to his community and is a regular speaker at flagship events, providing training and producing fresh and insightful thought leadership.

Guy on LinkedIn: https://www.linkedin.com/in/guyhanson/

Topics we Discuss:

[00:00] Intro: Welcome to Email After Hours with Sara Kappler

[03:02] From CRM Consultant to Email Marketing Expert

[08:28] The Dark Side of Cold Email Marketing

[13:45] Universal Email Strategies Across B2B and B2C

[16:20] Content Quality Requirements in B2B Email

[20:47] The Power of Message Repetition in B2B Campaigns

[22:55] Choosing the Right CRM for Your Business

[26:50] Building Authentic B2B Relationships Through Email

[31:13] Key Takeaways & Connecting with Sara

If you enjoyed this episode then please either:

Subscribe, rate, and review on Apple Podcasts
Follow ‘Email After Hours’ on Spotify
Hit like and subscribe on YouTube