Mastering SEO and Link Building Strategies in Travel with Alex Galinos of Hoppa

Welcome to the Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and irresistible to your audience. I am Chris Panteli, Co-Founder and CEO at Linkifi, and I am joined by my co-host and Co-Founder and CEO, Nick Biggs. Ready to rise above the noise and make your mark? In this episode, we’re joined by Alex Galinos, Head Of SEO and SEO Product Manager at Hoppa, a global travel aggregator. Alex dives deep into his data-driven SEO strategies, focusing on link building, PR, and content optimization. He highlights the importance of balancing guest posting and digital PR to create a diverse backlink profile and shares how his team tracks ROI across different channels using custom reporting. Alex also explains how they tackle seasonality and prioritise high-value pages in their link-building efforts. The conversation wraps up with insights on how SEO in the travel industry is evolving, including the impact of Google’s AI-driven search changes and the challenge of staying visible in a competitive SERP landscape. 👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈 Set up a call with us now: ☎️ https://calendly.com/linkifi/pr.

Ready to rise above the noise and make your mark?

In this episode, we’re joined by Alex Galinos, Head Of SEO and SEO Product Manager at Hoppa, a major travel aggregator. Alex shares his insights on building a scalable SEO strategy for a global business, focusing on high-ROI activities. He explains his combined approach to link-building through guest posting and digital PR, and how he integrates data from PPC campaigns to enhance his SEO efforts. Alex also touches on the challenges of attribution in SEO, how to prioritise pages for link-building, and the impact of Google updates on rankings.

Here are some key talking points from the episode:

Alex’s approach to building a balanced link profile through guest posting and digital PR
How he tracks SEO performance through custom Looker Studio reports
Using PPC data to inform SEO strategy and prioritise high-value pages
Insights into managing link velocity and competition analysis in the travel niche
The challenges of attribution and how organic search performs in comparison to other channels
The future of SEO in the travel industry amid the rise of rich snippets and AI-driven search features

Alex describes himself in his own words like this. “I empower companies to drive qualified traffic to their website, generate leads and increase revenue through SEO and Content Marketing. I approach SEO from a business perspective and in a data-driven, testing-oriented mindset, contributing a commercial understanding and prioritising actions bringing the highest organic revenue impact in the shortest amount of time.”

👉 Linkifi secures high-authority backlinks and media coverage through digital PR, pitching journalists to earn links in reputable Tier-1 publications. Want to boost your brand visibility and domain authority, increasing search rankings and traffic with Linkifi?🔥📈

Set up a call with us now:

☎️ https://calendly.com/linkifi/pr.