It’s Time to Diversify Your Healthcare Marketing Mix
February 22, 2024
In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.
In this episode of Content Disrupted, Terrence Wiggins, Director of Global Marketing at Cook Medical, dives into the power of podcasts for raising brand awareness in the healthcare industry, the unique nature of healthcare marketing, the role of subject matter experts in creating impactful content, and strategies for developing and growing a successful B2B podcast.
Episode highlights:
- [05:00] The Evolution of Healthcare Marketing
- [7:40] Why Invest in Podcasting?
- [14:00] Approach to Partnering with the Medical Community
- [18:00] Key Ingredients for a Successful Podcast
- [20:10] Measuring Success and Expanding Marketing Channels
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