Welcome to The Roofing CEO Playbook: Build It to Sell It podcast. I am your host, Lance Bachmann. In this episode of The Roofing CEO Playbook: Build It to Sell It, I sit down with Keith Mercurio, a renowned personal development coach and speaker, to explore the power of authenticity and vulnerability in leadership. Keith shares his journey from inauthenticity to embracing his true self, highlighting the transformative impact of personal relationships and mentorship. We dive into the importance of confronting uncomfortable truths, fostering genuine connections, and creating environments where vulnerability thrives. Join us for an inspiring conversation that challenges you to embrace your true self and elevate your leadership. The Roofing CEO Playbook: Build It to Sell It podcast is sponsored by our friends at Rilla and ServiceTitan.