Content Sites in the Age of AI: Challenges and Strategies with Dominic Wells, CEO of Onfolio

Welcome to the first episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs. Ready to rise above the noise and make your mark? Our special guest today is Dominic Wells, the CEO of Onfolio, a company listed on the NASDAQ that acquires and scales digital marketing companies. Join us as we share Dominic’s journey from selling Human Proof Designs to managing a portfolio of digital companies. Learn about the challenges faced by content sites in the age of AI and the future of SEO agencies. Discover how Dominic navigates the role of shareholders and gain valuable advice for newcomers in the industry.

Welcome to the first episode of Market Movers: Building Brands and Links with Linkifi podcast, your go-to spot for transforming your business into an unforgettable brand. Dive into the world where branding meets SEO and link-building, and unlock the secrets to becoming more visible, credible, and downright irresistible to your audience. I am Chris Panteli, co-founder at Linkifi, and I am joined by my co-host and co-founder, Nick Biggs.

Ready to rise above the noise and make your mark?

Our special guest today is Dominic Wells, the CEO of Onfolio, a company listed on the NASDAQ that acquires and scales digital marketing companies.

Here are some of the topics we cover in the podcast:

Dominic's journey from Human Proof Designs to Onfolio
Dominic's current portfolio and plans for the future
Challenges faced by content sites in the current SEO landscape
Changes in strategy after Google updates and mass adoption of AI
The future of SEO agencies

Onfolio buys, scales, and operates profitable internet businesses, with their expertise, they can optimise businesses across any vertical quickly. They recently acquired a $1.1M business and grew its net profit by 50% in the first month alone. There's a huge opportunity to build a significant business by buying and growing established internet businesses and just adding to them with Onfolio’s cross-channel expertise. Most businesses for sale were built by a solopreneur with single-channel expertise. They leave money on the table because they are unwilling or incapable of expanding with different methods. Onfolio picks up these businesses, fixes what isn't working, accelerates what IS working, and adds more on top.

Spoiler Alert! Here’s Dominic’s hot take on the future of SEO companies:

🌶️ “I think SEO agencies are going to be providing more data analysis to their clients, helping them understand how their content and SEO are performing. I think agencies are going to focus less on Google as a traffic source and more on the overall traffic generation strategy. So, I think Google will become a smaller part of that strategy.”