2023 Unwrapped: Email Marketing's Highs, Lows, and Holiday Showstoppers

In this special hosts-only episode (and our LAST EPISODE of 2023), we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities. We're not just looking back, though! Get ready to explore the best and worst holiday campaigns, and how these lessons can propel us into a more effective new year in email marketing.

In this special hosts-only episode, we're giving you the ultimate year-end roundup before you switch on your out-of-office messages and dive into holiday festivities.

We’ll revisit email’s peaks and valleys of the past year. From groundbreaking strategies that redefined marketing success to those facepalm-inducing campaign missteps, we've seen it all.

We're not just looking back, though! Get ready for an entertaining exploration of the best and worst holiday campaigns, what set apart the winners from the not-so-great, and how these lessons can propel us into a more effective and engaging new year in email marketing.

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Previous guests include: Johanna Morlock Abassi, Assistant Director, Email Marketing at The Bradford Group; Jennifer (Davis) Partin, Director, Retention Marketing at Hickory Farms, LLC; Michael Knapp, Lead Email Designer & Developer at Skipton Building Society; Nicholas Greatex, Chief Marketing Officer at TFG Brands Londonand; Adam Purslow, CEO & Founder at TheLoyaltyCo.; Laura Christensen, Senior Director of Professional Services at Validity, Inc.; Florian Vierke, Sr. Manager, Deliverability Services at Mapp Digital; Marcel Becker, Senior Director Product Management at Yahoo!; Eric Stelle, Email Deliverability Specialist at Mapp Digital; and many others.

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