The Circular Empire: Scaling Sustainability with Licensing Powerhouses with Keith Loiselle

Welcome to the $100M Blueprint, your go-to podcast for real-world business lessons and entrepreneurial insights. Hosted by Goodfood founders Jonathan Ferrari and Neil Cuggy, it offers behind-the-scenes stories of scaling their company to $150M and beyond. Each episode features candid conversations with top entrepreneurs who’ve built $100M+ companies, delivering honest advice, leadership strategies, and hard-learned lessons for ambitious business owners. In this episode of $100M Blueprint, hosts Jonathan Ferrari and Neil Cuggy sit down with Keith H. Loiselle, founder and CEO of Greenre Brand, to explore how a mission-driven company can scale without sacrificing sustainability or profit. Keith shares how Greenre grew by forming licensing partnerships with giants like Disney and Warner Bros., navigating the challenges of sustainable manufacturing, and building a global footprint. Packed with real-world insights on pricing, partnerships, international growth, and capital raising, this conversation is a masterclass in blending purpose and profitability in the modern business landscape. Visit www.makegoodfood.ca to learn more about Goodfood, Canada's No.1 Meal Kit!

Welcome to the $100M Blueprint, your go-to podcast for real-world business lessons and entrepreneurial insights. Hosted by Goodfood founders Jonathan Ferrari and Neil Cuggy, it offers behind-the-scenes stories of scaling their company to $150M and beyond. Each episode features candid conversations with top entrepreneurs who’ve built $100M+ companies, delivering honest advice, leadership strategies, and hard-learned lessons for ambitious business owners.

In this episode of $100M Blueprint, hosts Jonathan Ferrari and Neil Cuggy sit down with Keith H. Loiselle, founder and CEO of Greenre Brand, to explore how a mission-driven company can scale without sacrificing sustainability or profit. Keith shares how Greenre grew n by forming licensing partnerships with giants like Disney and Warner Bros., navigating the challenges of sustainable manufacturing, and building a global footprint. Packed with real-world insights on pricing, partnerships, international growth, and capital raising, this conversation is a masterclass in blending purpose and profitability in the modern business landscape.

What you will learn:

How to leverage licensing partnerships as a growth strategy for sustainable products
The economics of licensing deals: from royalty rates (2-17%) to minimum guarantees
Why building relationships with major retailers requires a curated portfolio of licenses
How to maintain competitive pricing while delivering eco-friendly products
The framework for entering international markets through strategic partnerships
How to balance trend-driven products with evergreen licensed merchandise
Why sustainability can be a key differentiator in traditional retail categories
How to approach capital raising in challenging market conditions

Keith Loiselle is the CEO and founder of Greenre Brand. This pioneering sustainable products company partners with major entertainment brands, including Disney, Marvel, and Warner Bros. With over 26 years of experience in licensing and sustainable manufacturing, Keith has transformed eco-friendly product development in the consumer goods sector. He has built Greenre into a direct vendor for major retailers across North America, specializing in circular economy products and sustainable manufacturing processes using recycled materials and bio-based components.

Visit www.makegoodfood.ca to learn more about Goodfood, Canada's No.1 Meal Kit!